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![TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close](https://external-preview.redd.it/P4mBBy0TKtOxDZrSmrsTln3kzFW3Rios9Iy05cKWEkI.jpg?width=640&crop=smart&auto=webp&s=024a5f4a5f049d23513cff2a7df9a75e923a4b20)
TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
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